CITY COLLEGE OF SAN FRANCISCO SPRING (OMG!) 2020 SEMESTER!
GNBS 119
Videos
You too can TRANSFER!
Sabbatical Project
About
Wall of Fame
Providing Context: Chapter Videos
Some of my favorite videos and documentaries:
Amazon Empire: The Rise and Reign of Jeff Bezos
Is Social Media hurting your mental health?
What the Internet is Doing to our Brains -- Nicholas Carr
Nicholas Carr and
The Shallows
A college degree? Is it
useless
?
Steve Jobs
Commencement
Address Stanford 2005
Documentary of the crash of 2008 Global Financial
Meltdown
LinkedIn for Students
Below, by chapter, are some videos that provide further exploration, context, and thought to some of the concepts in each chapter.
Ch 1 Introduction to Business
(and you truly don't need to be a capitalist to find meaning in this course)
Best
jobs
for college business majors
Future of
Work Trends
Post Covid-19
Occupational Outlook Handbook Business and Finance Job Growth
Things you can learn on LinkedIn (including personal finance)
Top 10 Technology Trends
Gartner 2020
Business is one of the most
popular
majors in college
Private Sector vs. Public Sector businesses
Alexa can help you with your look
Business
majors
What does it mean to study
business
? Business is a popular college
major
Factors of Production
Why Intellectuals Hate Capitalism John Mackey, Co-founder of Whole Foods
Artificial Intelligence Explained
Critical Thinking
and why it is important to develop!
Advice from 50 entrepreneurs
Most Admired Companies 2020
Fortune
Magazine
Diversity in Tech
Intel
Diversity Initiatives
Top companies for corporate sustainability
Top Green companies to work for
Story of Stuff
Steve Jobs Commencement Speech Stanford
Oprah Commencement at Harvard (2013)
Strategic Joint Venture Amazon Alexa and Ford
Fortune Magazine
Best
Companies to work for
Mergers
2020
Ch 2 -
Ethics and Corporate Social Responsibility
Brands
doing sustainability right.
Sustainability Reporting Best Companies
Tesla Impact
Report
Corporate Social Responsibility Report Example for
Microsoft
Most reputable companies for Corporate Social Responsibility
Impact of
fast fashion
/ denim manufacturing on the environment
Reputation Institute
Everlane and
Sustainable
Denim
Ethics
Unwrapped McComb School of Business at Austin Texas (Amazing Resources for teaching ethics)
Ethics Compliance
Officer
Careers in Compliance and Ethics
Don't buy this coat -- Patagonia
Conscious Capitalism
Magazine
CEOs fired for ethical
lapses
HBR
Pharma Prison time for Martin Shkreli
e-waste
videos
Corporate
Criminals
Awards to
Whistleblowers
"BIG DIRTY MONEY:
The Shocking Injustice And Unseen Cost of White Collar Crime," By Jennifer Taub.
Six Socially responsible companies to applaud
Inside Foxxconn
Fashion Factories
Documentary
Garment Industry in
Bangladesh
Rana Plaza Tragedy
Wikipedia
Patagonia Footprint Chronicles
Starbucks and Social Responsibility
DonorsChoose
This Bar Saves Lives
Homeboy Industries
Bill and Melinda Gates -- Why they want to give all of their money away
Stella Artois partners with Water.org
Diversity Maxine Williams of
Facebook
CSR Coca Cola Sustainability
Report
Powerful Social Issue
Advertisements
Salesforce 1-1-1
Corporate Social Responsibility
Why Patagonia tells customers its coats are toxic
Warby Parker Philanthropy
Kiva
Hasbro
Video and CSR
Efforts
Hasbro CSR
Report
Why Starbucks is socially responsible - Howard Schultz
Bernard Madoff and Ponzi Scheme -- Wizard of Lies.
Trailer
Theranos
Scandal (Elizabeth Holmes) Movie
Trailer
(The Inventor: Out for Blood in Silicon Valley)
Combatting Climate Change -- a small Minneapolis fashion brand
McDonald's Impact Strategy and
Reporting
Nike
Sustainability
Subaru Zero Waste
Dick's Sporting Goods and new announcement post-Parkland shootings
Corporate Social Responsibility 101
Whistleblower must decide
Business Sustainability
Creating Ethical Cultures in Business
Ethical Dilemma
Business Ethics and Better Decision Making
Ethisphere Most Ethical Companies
2020
Ch 3 - Economics
Burea of Economic Analysis
U.S. Economic
Outlook
for 2020 and beyond (with Covid-19)
GDP Growth by
Country
United States Economic Forecast
Bureau of Labor Statistics
What is the Federal Reserve?
GDP by
country
INFLATION
How Interest Rates are set
What it costs to live in SF (VICE) (pre-Covid)
Uber Surge Pricing NPR
Econ Majors Jobs
Supply and Demand
Credit Crisis 101
Global Economic
Videos
2021
Is
Economics a good major?
Economics vs. Business Degree
Behavioral
Economics
What is Behavioral Economics? Dan Ariely, Duke University
What is
GDP
?
What is unemployment?
Types?
Inflation Explained
Richard Thaylor of University of Chicago Behavioralizing of Economics
Daniel Kahneman: Thinking Fast and Slow
Behavioral Finance
Occupational Outlook Handbook -- being an
Economist
The Power of Compound Interest: Guide & Calculator -
https://www.moneygeek.com/compound-interest-calculator/
Cost of Living Calculator -
https://www.moneygeek.com/mortgage/mortgage-calculator/
Mortgage Calculator -
https://www.moneygeek.com/mortgage/mortgage-calculator/
Ch 4 Global Business
Best Undergraduate International Business Programs
Videos about U.S. China Trade
U.S. and China Trade and the America China Trade WAR
USMCA (United States Mexico Canada Agreement) Watch this!
The new
NAFTA
(North American Free Trade Agreement)
U.S. International Trade Data
Cool video about our
largest
trading partners
Trade War Explained
World
Population
Absolute vs. Comparative Advantage
Made in the USA Claims
Foxxconn on YouTube
Corruption Perception Index
McDonald's International Menu
Trade Matters to Me
How Exchange Rates Work
Exchange Rates
Explained
Business and the WTO
U.S. anti-Dumping Cases
Exchange Rates Example Walmart
Understanding the Trade
War
updated
Longer video America vs. China
What can I do with my International Business Degree?
Foreign Trade Statistics
U.S. Government Export Portal
U.S. Customs and Border Protection
Export-Import Bank of the United States
I
nternational Trade Administration
Ch 5
-
Small Business
SBA Small Business Preparedness
Quiz
How to start a small business in N
orCal
Resources
for aspiring Small Business owners
Benefit Corporations
What does the SBA consider a Small Business?
Small Business Startup Kit SF
Small Business
Resource Guide
SBA Nationwide
Franchise 500
Entrepreneur
Magazine
Federal Trade Commission Guide to
Buying a Franchise
How
much do McDonald's franchise owners really make?
Introduction to the Small Business Administration
How to Write a Business Plan
Forms of Business Ownership
Top M&As of all time
Corporate Governance
Common Stock
vs. Preferred Stock
Boards of Directors
Importance of a Good Board of Directors
Warby Parker: Why were a B Corp
Franchise Direct (choosing a franchise)
Small Business
Ideas
if You're interested in....
SCORE List of Startup
resources
Good magazines for aspiring small business owners
Inc Magazine
.
Entrepreneur
.
Fast Company
.
Wired
.
Home Business
Magazine
Ch 6 - Entrepreneurship
Resources (many Bay Area), Ideas, and Inspiration:
Business
Magazines
Every Entrepreneur Should Read
Best Publications:
Inc Magazine.
Entrepreneur
.
Fast Company.
Wired
.
Bloomberg
Side Hustles.
Mindblowing Bay Area Startups to Watch
2021
SF Startups to Watch
2020
Best YouTube channels for entrepreneurs
20 Best Bo
oks for Entrepreneurs to read in 2021
City College of San Francisco's Center for Entrepreneurship and Innovation
(yes, right here at CCSF!)
Fast Company Magazine's
Most Innovative
Compa
nies
Types of
Resources
at UC Berkeley (at a major university) for entrepreneurs -- go to a four-year school!
Comparison of Crowdfunding Sites
Y Combinator
Y Combinator
Website
La
Cocina
Incubator Kitchen for food startups
Renaissance Entrepreneurship
Center
in SF
More Bay Area
resources
for tech entrepreneurs
Best
Publications
for Entrepreneurs
Resources
for Female Bay Area Entrepreneurs
Connecting Entrepreneurs with Angel Investors
Kiva Small Business
Loans
Oru
Kayak (funded through crowdsourcing)
Babson Entrepreneurship Curriculum (this is a top undergraduate college in the Boston area that teaches entrepreneurship)
Kauffman
Foundation
Thought Leaders, Advice, and Interviews with Entrepreneurs:
Khan Academy Interviews with Entrepreneurs
Tim Ferriss -
Define
your fears instead of your goals (13 minutes)
Productivity Hacks
How to cope with feeling unfocused or overwhelmed Tim Ferriss
How top performers start their mornings
Four Hour Workweek by Tim Ferriss
Advice from 50 entrepreneurs
Thiel Drop Out of School
40 Under 40 (
Fortune Magazine
)
The Startup Kids Movie
Stanford
Entrepreneurship
Videos
Dorm Room Entrepreneur's
Guide
to the Boston Startup Scene
Top Venture Capital
Firms
in the Bay Area
Inc. Magazine's
30 Entrepreneurs Under the Age of 30
Timeless
Lessons
for the Best Entrepreneurial Thinkers in the World
Ch 7
-
Management
University of San Francisco School of Management
(highly recommend for local students)
Top undergraduate programs for Business Management
Occupational Outlook Handbook Managment Occupations
The
Ruthless
culture of Amazon
Corporate Culture at
Tesla
Books for Managers to
Read
in 2021
Behaviors of the
World's Best Managers
Wall Street Journal Management and Careers
Section
Why does Japan work so hard?
First new
Amazon CEO
in 27 years!
Websites that teach
business leadership
skills (online learning)
Seven
Publications
Every Leader Should Read
Conscious Leadership Jim Dethmer
Best Books to read in 2021 on
Management
Amazon's toxic workplace
Zappos and Corporate culture presentation at Indiana University
Will management be replaced by Artificial Intelligence?
Structure Facebook
Corporate Culture
Apple
Zappos Corporate
Culture
Trader Joe's and Work Culture (Fast Company)
Holocracy
How to
Lead
with Empathy (Fast Company)
Four Functions of Management
Zappos Company Culture
Apple's Structure
IBM
Watson
H & R Block
Goleman Emotional Intelligence
SWOT
for Toyota
Watson and Connie at Hilton explained
Ch 8
-
Human Resource Management (learn more about HRTech)
How to create a strong personal brand
(on and off social media)
Society for Human Resource Managers (SHRM)
Industry Association
What's Ahead for
HR Technology
in 2021
9 Trends that will shape the workplace in 2021
Global
Human Capital Trends
Deloitte 2021
Deloitte Human Capital Trends
Ted Talks about
Great Leaders
Leadership
Development Trends for 2021 (HR, Meet Artificial Intelligence)
Recruitment:
Hiring Gets Creative
Unconscious Bias Hiring
Hireview
Amazon AI recruitment discriminates against women
Abandoning an AI recruiting tool at Amazon
Talent Acquisition Technologies (borrow tools that marketers use to get to consumers)
Day in the life of a Recruiter
Videos
Top 10 HR Trends of
2021
Performance Reviews and Onboarding:
Adobe Performance Review
HR Trends of 2021 (WFH -- Work from Home)
HR Software
Choices
Onboarding at Google and more
Onboarding Employees while
working at home
Bamboo HR
Onboarding -- how it works
Diversity and Inclusion:
Corporate Board Diversity --
moving beyond lip service
How one company
excels
at diversity and inclusion for LGBTQ Workplace Equality
Companies Supporting Black Lives Matter
Movement
Lush Brand (bath bombs!)
Trans Rights are Human Rights
Companies supporting Human Rights and Trans
Rights
Macy's and Sephora Commit to a Diversity and Inclusion Initiative and
Pledge
Intel's Diversity and Inclusion Report
Intel's Diversity Initiative
Video
Howard Vs. Heidi Article
Bias in business can't be ignored
Women are judged more harshly -- unconscious gender bias
Videos about
Unconscious Gender Bias
Diversity
in Silicon Valley
How Big Tech fails its Black
Employees
Jose vs. Joe -- Who Finds a Job?
Sheryl Sandberg and Why we have too few women leaders
Goldman Sachs
commitment
to Board Diversity
Harvard Business Review:
How Diverse is your Board, Really?
Other:
SHRM Flexible Work Arrangements Reports
Amazon's Punishing Workplace (corporate culture)
Kip Tindell of Container Store talks about an employee-centric organization
Glassdoor
(A Sausalito, Marin-based company, and such a great website to check salaries/compensation/benefits/job reviews)
50 Companies with the
best workplace culture
Compliance:
Artificial Intelligence
tools
to report sexual harassment at work
Equal Employment Opportunity Commission
website
Occupational Safety and Health Administration (
OSHA
)
EEOC Sexual Harassment Claims
Building a Personal Brand TED Talk Jacob Cass
Humanoid
Robots
Ch 9 - Teamwork
20 Inspiring Company Culture
Examples
Teams
Types
of Teams in Organizations
Phil Jackson, Lakers, on Team
Cohesiveness
Self-
Managed
Teams
Employee
Empowerment
at Burger Giant Wendy's
Strategies
for creating a cohesive company culture
(Inc. Magazine)
The Key to Employee
Empowerment
at a
Fortune
Best Places to Work Company
Improve your
listening
skills
Communications Skills YouTube
Channels
Are you a team
player
?
Formation
of teams
High Trust Organizations Whole
Foods
The Puzzle of Motivation - Daniel Pink
Daniel Kahneman
Thinking Fast and Slow
Companies with best
cultures
(tech)
Nonverbal
Communication examples
Ch 10 - Production and Operations
Zume
Pizza in Mountain View uses robots to make its pies
Denim Sewing Robot
Timberland Suppliers
Lego Factory Photos
Tesla Plant in Fremont with
Robotics
Mercedes Benz E Class Production
Mercedes Benz Roadfly
Flexible Manufacturing
Ford's Cobots
Sewing Robots
Adidas Sewbot
Cobots at GE
for Flexible Manufacturing
Robots and Sewing
(working with cloth rather than metals is more complex)
Ch 11 - Introduction to Marketing
Coca Cola Marketing Strategy
Mass Customization at McDonald's
Dude Wipes
Market Segmentation Explanation
McDonald's Market
Segmentation
Market Segmentation McDonald's
Gap
Segmentation
Segmentation
Example
Psychographic
Segmentation
Tea
Starbucks Customer Loyalty Program
Marketing to
Latinos
Sofia Vergara and the
Hispanic
Market
Facebook for
elderly
Tea Segmentation Example
McDonald's targeting African
Americans
Consumer Behavior and Millennials
Levi's
Target Marketing / Segmentation ad
Segmentation Examples
HBR
Guerilla Marketing Coca Cola
In an Age of Privilege, Not Everyone is in the Same Boat
Apple slows down iPhones -- planned obsolescense
Big Data and Business Analytics at Target
Logos
Ch 12
-
Branding, Product Life Cycle, Product, and Distribution
Bonobos
Neuromarketing
Brand Loyalty
Brand Equity
An overview of Product Distribution and its importance
P&G
Brands
Amazon Distribution System
Heineken Viral Marketing
PLC Examples (show)
Product Life Cycle Stages
More Product Life Cycle Stages
Valuable
brands
Interbrand Best Glob
al Brands
Top 100 Valuable
Brands
Packaging Designs that are
genius
McFails
Nonstore Retailing
Top 10 Google
failures
Unilever
brands
Brand
Loyalty
Channels of
Distribution
Distribution
Channels
-- links to customers
Product
Failures
Guerrilla Marketing Zappos Pay with a Cupcake
Refinery 29 in NYC -- 29 Rooms
Exhibit
Ch 13 -- Pricing and Promotion
Digital Advertising Agencies
How Nike and Apple have
branded
your brain
Debranding
Digital
Marketing
Explained
2D
Logos
Companies with
Sponsorships
Primary Demand Examples
Integrated Marketing Communication
Apple iPhone 14 Pro
Teardown
Apple Pricing -- why so
expensive
?
Metaverse
Real Estate
Payless Shoe Source Pricing Prank
W
hy so many price tags end in .99
Virtual Reality
Advertising
Examples
How Virtual Reality has changed the Real Estate Industry
Ikea
Place
-- Augmented Reality
Virtual Reality in Manhattan Real Estate
Dove Beautiful
Women
Baby
Botox
Pretty
Girl
Dove
Selfie
Apple's
Pricing
top Five ads
Pizza Hut's
Shoe
lets you order and pause the game
Guerilla Marketing Examples
Future of Outdoor Advertising
Jay Z Decoded Promotional video
Ch 14
-
Technology
Technology
Trends
Deloitte Report 2019
Waymo.com
Levi's Connected Jean
Jacket
What is AI and
Machine
Learning
Robotic
Chefs
Pizza
3D Printed
Bridge
Los Angeles Presentation
Alexa and Ford Collaborate
Disruptive
Innovation
What has your smart phone
replaced
?
Disruptive Innovation Explained - Clayton Christensen
Internet of Things
Connie and Hilton
Robots Performs Surgery
Alexa Commands
What is Big Data?
What is Cloud Computing?
Cortana
Microsoft
3d printed
home
Internet of Things
automobiles
Self-Driving
Beer
Truck
Virtual Reality Marketing Examples
Top 10 Technology Trends
John Deere's new AI
Lab
Bye Bye Barista! Cafe X in Metreon
Ch 15 - Accounting
What is Accounting?
Cash Flow Statement
T
hree Financial Statements
Berkshire Annual Meeting (five hours)
Educational requirements
accounting
Why Berkshire has never split
Walmart Annual
Meeting
Financial Statements
Financial
Statements
Apple
Results
Accounting as a
major YouTube
Videos
company lookup on
SEC
Pepsi Annual
Reports
AI
Video
Why a
CPA
exam? CPA License Information and
Requirements
San Francisco State University
Accounting Program
Movie
Trailer
for Wizard of Lies (Madoff, who recently passed away, Ponzi Scheme -- see Competitive Edge newsletter for more business movies)
Scandals
(worst of all time)
40 Top Paying. Accounting
Jobs
Occupational Outlook Handbook
Careers in Accounting and Auditing
CCSF Accounting
Program
Ch 16 - Investments and Financial Institutions
Personal Finance: Top Financial Mistakes we make
Careers with a Finance Degree
Top Financial Publications
College Rankings: Best 2021 undergraduate progra
ms for finance (
US News and World Report
)
Advice
from Warren Buffett
Report on the future of FinTech (financial technology)
Robinhood app
Mergers and Acquisitions of 2019
Best
books
for beginning investors
How do
RoboAdvisors
work?
Schwab Intelligent
Portfolios
Robinhood
CEOs
-- free investing for all
Warren Buffett how to invest for beginners
Mutual Fund Fidelity
500 Index Fund
Securities
- what are they?
Types of
Stocks
-- common and preferred
How the stock exchange
works
How to read a stock
quote
How to read a stock quote and
charts
Dow Jones
Industrial
Average.
Chart
trends
How to
work
for Goldman Sachs
The most
wanted
job on Wall Street
Different Analyst Roles
Finance
Roles
Google
prospectus
from 2004 -- Initial Public Offering
Understanding the Facebook
prospectus
Tour
of New York Stock Exchange
Asset
Allocation
and Diversification
Cashless
society How to build a
cashless
society
Securities and
Exchange
Commission
Dodd-Frank Act
Securities and Exchange Commission --
what we do
Causes
of the Financial Crisis of 2008 (11 minutes)
Shorter Video
(5 Minutes)
Compounding
or earning interest on interest
Why Toys R Us didn't have to die
Ch 17 - Financial Management
Course Requirements
for Finance Degree at SF State University
Finance Concentration
Program Learning Outcomes at SF State
YouTube Videos --
Is Finance a good major?
Best undergraduate finance
programs
U.S. News and World Report
Mergers and Acquisitions of
2020
Occupational Outlook Handbook
Financial Managers
What is interest?
(It's rent on money)
Poor financial planning Toys R Us
G
oogle Acquisitions List
Small Business owner deciding on debt or equity
Debt vs. Equity Analysis
Apple Acquisitions List
BMW Expands Spartanburg Plant Again -- adds 1,000 jobs
Venture Capital firm Kleiner
Perkins
Biggest Technology
Acquisitions
of 2020
What is the capital
structure
of a business?
Short-term financing
What is
Venture Capital?
Venture Capital vs. Private Equity vs. Hedge Funds
What is compounding?
Risk-Return tradeoff
Best
Websites
to learn about finance and financial management